If I had a dollar for everytime someone scoffed as I pronounced GIF as “jif” I would be a couple dollars richer. For those of you who don’t know what a GIF is, it’s an image file format known as graphics interchange format, created by Steve Wilhite in the 1980’s. Wilhite told the Times that it is in fact pronounced “jif” and not “giff,” but of course, there are defiers that insist that the mispronunciation is the one true form.

Regardless of how you say it, you can’t deny that the GIF has taken over as one the most versatile and used types of content found on social media today. With websites (such as Giphy.com, the website I used to create the image above) that can help you create your own in seconds it’s no wonder why these stimulating displays are filling our feeds faster than “take me back to Coachella” posts on Instagram.

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